The role of Communication in the Developing Countries; the Nigerian Case; If there have been problems politically, socially and economically in the third world countries, this problem could be attributed to communication gaps between people who are expected to be in constant contract to make two ends meet. The communication gap which has been causing problems all due to the fact that Communication in developing countries are termed nothing some times that could be done without. But it is a blatant lie. This work is expected to show the important roles Communication can play towards a developing nation. A further insight into the study will reveal the problem associated with this communication, process in Nigeria as it affect all other developing countries of the world. Our first chapter treats the objectives of the research and what Communication is all about, furthermore the research question and research hypothesis, assumption and limitation of the study. Chapter 2 treats roles Communication has been playing in the developing of these developing countries of which Nigeria is one. This chapter equally identifies those factors, which can help Communication achieve its developmental roles. And finally in this chapter the problems or limitation associated with Communication in Nigeria were identified. In chapter 3, the research produce and methodology used were stated. Also measuring instrument and expected results. In chapter 4, the analysis and presentation of the data collected was shown. Finally in the last chapter, recommendation and conclusion were made based on the outcome of the project research.
TABLE OF CONTENTS
1.1 Background of the study
1.3 Research question
1.5 Conceptual and Operational Definition
1.7 Limitation of the study
CHAPTER TWO REVIEW OF RELATED LITERATURE AND THE ROLE OF COMMUNICATION IN NIGERIA’S DEVELOPMENT 2.1 Education 2.2 Information 2.3 Cultural promotion
2.4 Motivation and Mobilization
2.5 Factors that make Communication role realizable
2.6 Problems and limitation
2.7 Communication problem and its effect on development in Nigeria. 2.8 Communication in Nigeria
2.9 Channel: related communication problems.
3.1 Research design
3.2 Research sample
3.3 Measuring instrument
3.4 Data collection
3.5 Data analysis
4.0 Data analysis
5.1 Summary 5.2 Recommendation for further study Questionnaire Bibliography
1.1 BACKGROUND OF THE STUDY
Before we delve into the main theme of the topic it will be worthwhile to get acquainted with the key word of the topic, which is communication. After knowing what communication is, we then can get further to know the meaning of the mass attached to it ie mass communication. There is no of communication though is as old as life itself; still remains one of the most important activities of man since the earliest days. Life and willing are premised on man’s ability to communicate. Thus there is no particular laid down definition of mass communication. Several authors have attempted their own definition through different perspectives but generally have arrived at virtually the same meaning. Communication evolved as a result of the persistent natural human love to promote unity some time and at other times conflict, from this arises the traditional definition of communication as a process or art of transmitting information, ideas and attitudes from the a source to a destination (age etal-1988). The concept of communication has its basic idea transfer transmission or exchange it something from one person to another. Chinyere Okunna is her book, introduction to Communication (1994) stated that to communicate, basically means to share ideal information, opinion’s feeling or experience between people that means communication allows message from flow with way and results to sharing of experience! More recently Jayawara (1971) defined communication as an interaction process through which persons or group relate to each other and share information, experience, and culture. From the above definition it could be seen that communication is important in the development of any country since it deals with the sharing of information, experiences and culture, which are the basic for development. In other hand mass means many are involved at the same time of the sharing. Now let us attempt a definition of mass communication, its brief history and the communication processes. John Bitner in his mass communication. An introduction second edition saw Communication “as deadline of the investigative journalist, the creative artistry of documentaries, the bustle of a network newsroom, the whir or computer the hit record capturing the imagination of millions the radio disc jockey setting the pace of morning show, and the advertising executive planning a campaign. It is radio, research, recordings resonators and ratings. It is television, talent, telephone and tabloids. It is satellites, story boards system and segues. It is all these and more but not new and dynamic”3 According to Eric Rothenbuhier Communication is a term use in a variety of way, which depute potential for confusion are usually clear from the context. These include
1) Reference to the activities to mass media as a group 2) The use of criteria of a concept, massiveness to distinguish among media and their activities and
3) The construction of questions about communication as applied to the activities of the mass media significantly only the third or these uses does not take the actual process of communication for granted. Communication is often used loosely to refer to the distribution of entertainment arts, information and messages by television, radio, newspapers, magazines movies, recorded music and associated media. For clearer perception of what Communication is let us see through the definition Chinyere Stella Okunna, in her introduction to mass communication. She said “A basic way to define Communication is to say that it is the processes of transmitting information ideas and attitudes to many people usually through machine. It is the scientific study of mass media, the message they produce, (Information, ideas, attitudes), and the audience responses (people) they transmit these message to. In Communication the source may be one person, but most time it’s a group of people. Actually we are not new to mass communication, in view of that, we shall skip the channels of Communication and delve right into the course of research which attempts to discover the relationship of these Communication components for sharing of information, ideas and attitudes to a developing country like Nigeria. Let us know a little about the country under review-Nigeria. Nigeria as we all know is a third world country of Africa. It is one of the largest countries in West Africa and as is the case with developing countries, it has diverse ethic and tribal problems. From the afore stated definition and what was derived from them, the need for Communication in the development of a developing nation like Nigeria cannot be over emphasized. Basically if not for any other thing we need it to reform our society, to share experiences, information, and diversify and unify our cultural values and attitudes. Another significant of Communication is a developing country, is that; it helps in all sectors of the economy. It is as well as educating and informing the masses or populace on these areas. Among the basic roles of Communication or rather mass media in a developing country as well as seen later in the book are
1) Servicing the political system by providing information 2) Enlightening the public so as to make it capable of self-government.
3) Providing entertainment.
4) Safeguarding the rights of individuals by serving as a watch dog against government. Conclusively, the best objective, aim and role of Communication to a developing country like Nigeria can best be achieved through ruralization of the media and Communication processes. Education of the rural ties can equally help in the realization of these objectives. Furthermore, there should be fewer restrictions on the Communication practitioners and Communication itself. A strong body should be organized to regulate the activities of mass communication. It is equally worthwhile to include in this concluding part of the introduction that political elites have a very vital role to play in any of this developmental stages especially when it is related to the society in which it operates as well as the type of government in control of the press and the theories the press monarchical feudalism, capitalism, totalitarian, social responsibility theories.
1.2 OBJECTIVES OF THE STUDY
This set of objective was to guide us in the conduct of this research and to limit us to the scope of the objective and these objectives are enumerated below.
1) First to identify the possible roles or Communication in developing countries especially Nigeria.
2) The second objective is to know how effective these roles are towards development of the developing countries.
3) Our third objective is to use Nigeria as our case study because it is a typical example of a developing country. With the result we get from Nigeria. We then can generalize it to other countries of the third world.
4) We believed that there must be some factors that would help role of Communication to be achieved. To identify these factors was one of our set goals.
5) Equally we believed that there could be some problem inherent in Nigeria Communication practice. Therefore we made it our objective to identify these problems of limitation. 1.3 RESEA